![]() Unity outlined a number of synergies between the platforms which include analytics, publishing tools, and more. In November 2022, Unity finally closed the acquisition of ironSource, a mobile app monetization platform that connects apps with advertisers. The company has since expanded its business further into the Metaverse with new product offerings such as "Digital Twins", which I will discuss more about in the next segment. This was before the "Metaverse" was mainstream, but already Unity was ahead of its time. Back in 2014, I experimented with Unity and built an Augmented Reality based robot using the Unity game engine. The "Metaverse" is really a virtual world that is basically a gaming graphics engine, which is what Unity provides. ![]() However, I personally believe Unity is in a stronger position to easily capitalize on the growth of this industry, as they have effectively been creating the "Metaverse" for decades. There has been a lot of talk about the "Metaverse" recently with companies like Facebook ( META ) even changing its name to "Meta" and investing billions of dollars into the industry. In this post, I'm going to break down the company's business model, financials, and valuation. This means the industry value is expected to scale from ~$100 billion in 2022 to over $1.5 trillion by 2029. Therefore, I forecast Unity to benefit from the growth in the "Metaverse", an industry that is expected to grow at a rapid 47.6% compounded annual growth rate. The company is also a leader in VR and AR gaming. Popular titles include Pokemon Go, Rick and Morty, Jurassic World Alive, and many more. ![]() Its platform has been used to make over 50% of the world's video games, according to the company's website. Unity ( NYSE: U) is the "world's leading" platform for creating real-time 3D graphics and content.
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